This year we developed a few profiles. Techs who are:

• Often well-educated
• Usually choose this work in spite of its lack of social cachet
• Must be voracious readers if they are to be successful
• Appreciate companies who are thinking about the time spent in the service bay, since auto manufacturers often do not

Our language and photos within the guide are not for the “lowest common denominator”

• Photos are technical and do not necessarily have a ton of context (see the “Wet Bar” story)
• Language is specific to techs
• Slang terms incorporated where appropriate (“ugga-duggas,” for instance)

Written pieces are a bit longer

• This allowed writers a bit more narrative freedom

Stories and graphics allowed us to naturally pitch our one-piece lug nuts, our best-selling OE FIX parts of all time, without undue pressure on the customer to purchase.

• The graphic here is instrumental. It explains the fix, it bridges our past to our present, and also allows the magazine to pivot from some general OE FIX stats into specific solutions—it's the anchor of this spread!

Other Stats:

• Budget: $230K
• 270,000 copies total, Including Dorman, Customer branded versions, repair shops and tech schools
• 80,000+ being mailed directly to repair shops in USA and Canada, Including Doman and Customer branded versions
• There are about 24 tech schools we're sending OE FIX Guides to directly

In-house Team Award Winners

In 2019 with Volume one of the magaize at a significant show, one of our biggest customers O'Reilly sold out of our magzine within the first three hours. We saw an uptick of traffic on our OE FIX landing page.

Later on in that year, we found out we were winners of the Content Markting Awards beating out several big name brands such as Volvo and Mercedes.