This year's magazine was even more focused on the seasoned auto technician.
This year we developed a few profiles. Techs who are:
Our language and photos within the guide are not for the “lowest common denominator”
Written pieces are a bit longer
Stories and graphics allowed us to naturally pitch our one-piece lug nuts, our best-selling OE FIX parts of all time, without undue pressure on the customer to purchase.
Other Stats:
In 2019 with Volume one of the magaize at a significant show, one of our biggest customers O'Reilly sold out of our magzine within the first three hours. We saw an uptick of traffic on our OE FIX landing page.
Later on in that year, we found out we were winners of the Content Markting Awards beating out several big name brands such as Volvo and Mercedes.